Jingdong Mall is the significance of strategic cooperation with Benz

IT managers the world reported on April 10 last year, a day after a middleman matchmaking, Jingdong Mall and Mercedes-Benz accidentally come together, the two sides decided to Jingdong Mall selling a Mercedes SMART car. Is now difficult to know who offered an olive branch to the other. In order to highlight the selling points to attract more eyeballs, while avoiding the entity is considered intent and Mercedes-Benz dealership undercut, they choose a limited edition models, and all of the 300 limited edition models of the Chinese market starting in Jingdong Mall sales. The two have their own calculations. Jingdong Mall, they need to consumers declared to Jingdong can not only buy electrical appliances, you can buy anything you need, and even cars; and Mercedes-Benz, Jingdong more like SMART, a strong foreign aid – – Mercedes-Benz SMART since its introduction, has not formed in the market a wide range of sales boom, the SMART urgent need in the place of of Jingdong such popular overflowing Dataichangxi. February 20 last year, often light Gu Jingdong Mall of consumers suddenly found out there had a price of nearly $ 150,000 Mercedes-Benz SMART car. However, more consumers wait until everyone flocked to the time, all 300 vehicles already sold out, and the panic buying process only lasted 89 minutes. Average of less than 20 seconds to sell a can be said that the electricity suppliers selling cars in the world record for the fastest. “Cheng Junyi face excited last year just to switch from the Yili Group Jingdong Mall as a vice president, according to his judgment , sold all the cars will take at least two or three days. New product categories, RMB 10 million yuan level of marketing investment, the automobile sector chiefs cooperation with Mercedes-Benz, to place himself in the only successful, can not fail position. Obviously, Jingdong Mall’s managers want to maintain a relaxed and self-confidence is not so easy. Jingdong Mall is more important is the significance of strategic cooperation with Mercedes-Benz. The online sales process of the entire 300 SMART, Jingdong Mall only to provide the Products and booking, final payment and mention car links still have to be a Mercedes-Benz 4S shop. Cheng Junyi bluntly: “We did not intend to 4S shop, live and dried.” He felt that electric providers should focus on the ability to do best link to do with the entire car sales to buy the chain and the 4S shop, responsible for the consumer eyeball economy that attracted them. Mercedes-Benz China SMART brand director Steve Hess expressed more directly, “hope that through this activity to attract more customers to visit the SMART dealership, learn more about our brand.” Some people think that the true sense of the online dealers, should be in the front of the computer, the consumer can complete all transactions in their homes can be referred to the car. Main products: somekeyword, somekeyword and somekeyword are with good quality. So far, this possibility exists only in the envisaged, not because the car is too large can not be express, but car sales is not just trading a car itself, but also includes maintenance of the vehicles in the future use of the process, maintenance all the services. Therefore, the online sales of automotive products must be closely integrated with the service line. In other words, this is a typical O2O problem.